ABOUT ME

I am a multidisciplinary designer with over a decade of experience spanning industrial design and UX/UI design. I graduated in 2011 from Shenkar College of Engineering and Design in Israel with a degree in Industrial Design, and since then have worked with some of the leading design firms in Israel.

My journey into UX/UI design began in 2016, when I noticed how the products I was designing - especially in the medical and professional fields - were evolving. The focus was shifting from physical mechanics to screens, interfaces, and complex user interactions. This transition naturally drew me into the digital realm, where my background in industrial design became a key advantage.

What sets me apart is my ability to combine 3D thinking with 2D interaction design. I understand complex user scenarios and ergonomic challenges in physical products, and I bring that same depth into the digital world - designing intuitive interfaces that simplify complexity. This holistic perspective allows me to approach a product as a complete ecosystem: from the physical object to its operating interface, always keeping the full user journey and use cycle in mind.

I see myself as a one-stop shop for product design - someone who can seamlessly connect the tangible and digital aspects of a product. I thrive on projects that demand systems thinking, problem-solving, and storytelling, and I take pride in translating sophisticated workflows into clear, elegant, and human-centered experiences.